News & Media

Publicizing Your Chapter

The National FCCLA website offers a great tool for publicizing your FCCLA chapter.  The “FCCLA Branding & Promotion Guide” explains how to use the media to gain notoriety for your chapter.  This informative guide will tell you how and when to use a Public Service Announcement, Media Advisory, or News Release.  It will help you create a media plan for the year and offer suggestions about using different types of media including newspapers, radio, television, the Internet and social networking.

There are plenty of opportunities for chapters to publicize their chapter:

  • Before an event to get people to attend
  • After an event to tell about the event
  • News about a member’s individual project for STAR Event competition
  • News about a leadership service project
  • News about the honors your chapter won in FCCLA competition
  • An article about the members who were honored for receiving their Power of One
  • A press release about the trip your chapter took, attendance at regional or state meetings
  • An article about a current social concern, like obesity or bullying, and how your chapter is working for changes

Advisers and chapters need to use media to their advantage.  Press releases and articles are very important for chapter recognition and your public image.
  • Publish all participation in local, state and national activities.
  • Check to see if the article can be shared digitally.  
  • Send  the digital article or the original press release to the PA FCCLA Vice President of Public Relations.